About Us

Urban Theory is a unisex streetwear brand fueled by the spirit of vintage band culture and rebellion. We create bold, oversized apparel that lets urban rebels express their authentic selves and stand out from the crowd. Our designs are inspired by the iconic music and styles that have defined generations of non-conformists. More than just clothing, Urban Theory offers an identity and a movement—where nostalgia meets modern street swagger. We celebrate fearless self-expression, inclusivity, and the power of belonging to a community that dares to challenge the status quo. Join us and wear the legacy of rebellion proudly.

Vision

To be the ultimate streetwear destination for young urban rebels in India and beyond, uniting a vibrant community through authentic, music-inspired fashion that empowers fearless individuality.

Mission

• Craft premium, vintage band-inspired streetwear that tells stories of rebellion and identity.

• Foster a welcoming, inclusive community where everyone can embrace their It Girl/Boy persona boldly.

• Continuously innovate while honoring the legacy of music and counterculture that shapes our style.

• Deliver quality, comfort, and style with every piece, ensuring our customers wear more than fashion—they wear passion.